If you are trying to transform your company or your industry you likely need to bring in at least a handful of outsiders who will look at the world in new ways.
Creative tasks actually decrease with monetary incentives.
Instead of looking at someone’s results, you have to look at the process they follow to achieve those results. Look for innovators that invest time to understand their target market, think holistically, design and execute smart experiments, and demonstrate a willingness to change course. Even if an individual effort doesn’t succeed, innovators who follow these behaviors are more likely to succeed in the long term.” —How to create a Culture of Innovation (via FastCo Design)